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As a marketing major in Rowan’s Rohrer College of Business, you will be prepared for marketing careers in a rapidly changing business, social, and political environment.  The program provides students with a full understanding of the functions of business organizations and prepares them to be strong contributors to the marketing function within their organizations.  Students learn the application of “The Four Ps” – product, price, promotion and place –across different areas of marketing within a global and socially responsible framework.  They will also develop real-world experience through supervised internships and class projects that focus on the development of marketing plans for South Jersey Firms. Our award winning Rowan University Chapter of the American Marketing Association will enable you to build leadership as well as organizational skills and that will be instrumental in creating a professional network. Career opportunities abrund in Marketing such as advertising, marketing research, retailing, even planning, merchandising, customer relations, public relations, and product/brand management. Our alumni have successful careers in both profit & non-profit organizations such as, American Cancer Society, Campbells, Kohl's Dept Stores, Target, and Astra Zeneca.



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